The Multi-Marketing Corporation has specialized in producing lubrication and maintenance products for the gun and ammunition industry as well as power tool and abrasives market segments. After extensive market research into the music industry it was determined that there was a clear need for a spray on dry lubricant similar in formulateion to that being sold into the gun and ammo indusrtry.
Mix was hired to develope a master branding solution with the new SoundSynergies® logo prominently displayed for product identification purposes, with sub-brands for each of the major music gear categorie, StringTone, ProCussionCare, LectriCare, and BriteTone. Mix designed product pacaking, point of sale product posters, brochures, sales sheets, magazine advertising, trade show booth designs, website and direct e-mail.
SoundSynergies® NAMM trade show booth design
STRINGTone® is the first string-care product to penetrate deep to the string's core for total conditioning.
One STRINGTone® application dries to the touch in seconds, optimizing guitar tone and string response while providing long-lasting protection. Will not build up, migrate, and is safe and gentle for use on fine guitar woods.
PROcussionCare® WearBarrier is a copolymer micro-barrier conditioning formula for drumheads, stick tips, and hard mallet heads.
One PROCussionCare® Wear Barrier application dries to the touch in seconds, lifting away contaminants and grime for improved response, more resistance to drumhead and stick breakage, and superior drum head tone and rebound.
LECTRICare® is a conductive co-polymer coating for electronics.
One LECTRICare® for Music Electronics application dries to the touch in seconds, lifting away contami-nants and grime for improved overall functionality, improved resistance to drop-outs and noise, and long-lasting protection from excess heat and climactic conditions.
BRITETone® is an advanced micro-thin conditioning lubricant for all brass, wind, orchestral, and band instruments.
One BRITETone® application dries to the touch in seconds, lifting away contaminants and grime for smoother playing action, enriched tonal quality, and long-lasting protection under demanding conditions.
PROcussionCare® Ad - SwingHouse Magazine